Kelly Cramer leads the How2Recycle program as the Director of Program Management at Sustainable Packaging Coalition. How2Recycle is the next generation recycling label for packaging that helps people recycle more, and recycle better. Under her leadership, the How2Recycle program has grown in membership size by 82% in a little over a year and a half, and has strategically scaled its operations to successfully influence brands to change their packaging design to be more recyclable. In 2017 she co-created the new Essentials of Sustainable Packaging training course, and has spoken at many events, conferences and universities such as GreenBiz, UC Berkeley Haas School of Business, and the Walmart Packaging Sustainability Summit about topics ranging from sustainability trends to behavior change to why we’re all asking the wrong questions about circular economy. Kelly loves the challenge and fun in managing change in an accelerating, complex world―and she is driven to empower people with the right insights so they can make real impact. Kelly holds a J.D. in Environmental Law from Lewis & Clark Law School in Portland, Oregon and an undergraduate degree in psychology and Spanish from the University of Tennessee.